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All types of formula milk from Starter & Follow-on to Growing-up and Special to Goodnight are available. Choose what you need!

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What makes a high-quality baby formula?

While many baby formula products may seem comparable at a glance, a closer examination of their ingredients reveals significant differences. Let our in-depth analysis guide you in making informed decisions about the components you want - or don't want - in your baby's formula.

Selecting The Right Carbohydrate


Choosing a Lactose-based formula is a critical step in finding the best baby formula, as lactose is the main carbohydrate found in breast milk. With lactase enzymes present in all infants, lactose is easily digestible and absorbable, providing numerous benefits for your baby.

Lactose has a lower glycemic index than processed refined sugars and supports the absorption of calcium, growth of beneficial gut bacteria, and more.

To ensure you’re getting the best formula, look for lactose-based options and check the ingredients list for “organic cow’s milk” or “organic skimmed milk”. These formulas are typically manufactured in Europe and provide the closest match to breast milk.

Choose the right formula for your baby by selecting a lactose-based option and taking advantage of its numerous benefits.

Processed Refined Sugars

When it comes to selecting baby formula, it’s crucial to be mindful of the carb base it contains. Formulas manufactured in the US often use sugar, corn syrup, syrup solids, or brown rice, which are high in sucrose and have a high glycemic index.

These ingredients can negatively impact your baby’s health and contribute to the growing issue of childhood obesity in the US. In contrast, formulas produced in Europe tend to be based on lactose, the natural carbohydrate found in breast milk. It’s important to note that added sucrose is banned in Europe due to childhood obesity concerns.

To ensure the best health for your little one, make sure to thoroughly review the ingredients list and opt for formulas that don’t contain added sugar. Products available on Holipp, for example, are free of these unhealthy ingredients.

Prebiotics and Probiotics


Nourishing the gut microbiome of your little one is crucial for their overall health and development. That’s why it’s important to choose a formula that contains prebiotics, which serve as food for the beneficial bacteria in the gut.

Breast milk naturally contains prebiotics, and by incorporating them into formula, it can help mimic the gut environment of a breastfed baby. To ensure that your baby is receiving the benefits of prebiotics, look for formulas containing Galactooligosaccharides (GOS) or Fructooligosaccharides (FOS) when shopping at Holipp. Your baby’s health and wellness is our top priority, which is why we carry products that include these vital ingredients.


Probiotics are the key players in a healthy baby’s gut ecosystem. These friendly bacteria play a crucial role, as about 30% of a breastfed baby’s microbiome is derived from the natural probiotics found in breast milk. Probiotics can help enhance the immune system, alleviate colic, and prevent eczema, among other benefits.

If you’re in search of a formula that includes probiotics, look no further than Holipp’s HiPP formula products. When choosing a formula, make sure to check the ingredients list for the presence of Lactobacillus or Bifidobacterium, as these are the most common probiotic strains found in baby formula.



DHA, a vital long-chain omega-3 fatty acid, plays a crucial role in promoting healthy eye and brain development in the early stages. The latest scientific and nutritional studies have mandated the inclusion of DHA in all infant formulas across Europe, recognizing its significance.

Nature has blessed breastmilk with the presence of DHA, providing babies with this essential nutrient. Formula enriched with DHA offers added benefits, as it may help to supplement the DHA levels that babies are not able to produce on their own.


ARA, a critical fatty acid, plays a vital role in maintaining healthy inflammation levels and communicating important signals throughout the body. This essential nutrient can be found naturally in breastmilk, making it an important addition to baby formula.

At Holipp, we understand the significance of providing your little one with the best possible nutrition, which is why we offer formulas that are enriched with both DHA and ARA to support their overall growth and development.


Synthetic Preservatives

Choosing the right baby formula is a crucial decision for every parent. Unfortunately, many formulas produced in the US contain synthetic preservatives like ascorbic palmitate and beta carotene, which have been deemed toxic by the National Organic Standards Board. In contrast, these harmful preservatives are strictly prohibited in European formulas, ensuring that the products available there are of the highest quality. To provide your little one with the best possible start in life, it’s important to avoid synthetic preservatives and choose a formula free of these harmful additives.

Palm vs. Soy

Palm Oil

Palm oil is a common ingredient found in the majority of baby formulas across both Europe and the United States. While it may result in digestive discomfort and increased gassiness in infants, it is considered to be a better option compared to the main alternative, soy oil. However, it’s essential to understand the impact of the ingredients used in baby formulas and make an informed choice that is best for your baby’s well-being.

Soy Oil

When it comes to oil used in baby formulas, palm oil is the most commonly used ingredient in both Europe and the United States. Although it may result in digestive discomfort and gassiness in some babies, it is still considered a superior choice compared to the primary alternative – soy oil. Studies have shown that consuming soy oil in infancy could potentially lead to severe menstrual cramps later in life, making palm oil the safer and more favorable option.


Synthetic Nutrients

The presence of synthetic nutrients like lutein, lycopene, taurine, L-carnitine, and L-methionine in baby formulas raises concerns over their safety. These substances are not only toxic on their own, but they are often processed using harmful solvents. While they are banned in Europe, they are still widely used in the production of infant formulas in the United States.


As babies grow, their nutritional needs change. We bring you multiple brands with options for newborns to toddlers, so you can feed your baby with the best European organic baby formula milk at every stage.

hipp logo menu

HiPP is a family owned, German organic food company that has been bringing the world high quality, organic products since 1899. All HiPP formulas are produces with sustainability, animal welfare and world resources in mind. Their commitment to biodynamic and organic farming practices insure that your baby is getting the purest, most nutritious formula available.

Unlike most American formulas, HiPP Organic Formula is produced without using any toxic substances. The ingredients are safe and natural, nutritious and whole. No pesticides, no chemical fertilizer, no GMO's, no chemical madness! You can rest assured you are giving your baby one of the healthiest formula options available in the world.

holle logo menu

Holle was founded in 1933 and uses milk from cows raised on biodynamic Demeter farms. The thing that makes Holle most unique is that it uses milk from cows raised on biodynamic (Demeter) farms in caring and natural environments. Healthy and happy cows that can graze on lush fields and pastures - free of pesticides or chemical fertilizers - is the reason for the superior quality of the milk produced. Demeter farmers also avoid the painful dehorning of cows.

Unlike most American formulas, Holle Organic Formula is produced without using any toxic substances. No pesticides, no chemical fertilizer, no chemical madness. And of course - genetically modified or synthetically derived ingredients are completely banned!

lebenswert logo menu

Lebenswert bio - the new kid on the block- was introduced by Holle in 2009. The milk of Lebenswert comes exclusively from organic farmers who follow the strict guidelines of Bioland Farming. In this method of farming, man, animal and land are valued and respected. Organic Bioland farmers stand for species-appropriate stock breeding, plant protection and soil fertilization without chemical or synthetic agents.

Lebenswert bio formulas are simple and yet nutritionally complete. Unlike most American formulas, there are no hormones, pesticides, herbicides or unnecessary ingredients. And of course - genetically modified or synthetically derived ingredients are completely banned! Lebenswert bio is committed to purity and good nutrition you can trust.


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